How Can SEO Increase Sales?

Search engine optimization is one of the most powerful sales tools that exist, as it can guarantee greater brand exposure and increased visibility. Not only that, SEO can increase sales often for far less than advertising through traditional channels and are actually passive sales; SEO sales are leads that come to YOU, rather than leads you have to go find.

It is, in fact, one of the most powerful inbound marketing tools that exist. How does it do this, though? Why is SEO great for sales?

 

How Does Search Engine Optimization Increase Revenue?

By leveraging search engines, which are fast-becoming how the public – and therefore your customers – gets their information.

With proper web optimization, you can not only deliver more traffic to your website, or to your store but become a dominant force in your vertical locally, nationally or even internationally.

SEO Gets Your Products Or Services Noticed

There are two ways that a person finds your company online. They either search for your brand name or they search for the goods or services that you provide. While branding is important, it is the latter that will draw more people in. This is where SEO starts.

Every good or service is described by various phrases. Running shoes, outdoor hats, cat litter boxes, injury lawyer, 24-hour plumber, tax accountant, a Seattle Thai restaurant, whatever it might be. These words and phrases are called “keywords.”

When a person is looking for a particular good or service – or is looking at the types of a particular good or service in their area – that’s what they search for on a search engine. Mostly, people use Google, which the majority of internet searches are done through, or Bing, DuckDuckGo or other search engines.

Search engine optimization increases the visibility of your site for those keywords. Therefore, a person looking for the good or service you offer will see you before other websites when they do. If you have a restaurant, coffee shop, shoe store or so on, people will see you when they search “restaurant near me” or something along those lines.

If you sell designer cat doors, your site will come up sooner than other retailers…if you’ve enacted a search engine optimization campaign.

The bottom line is that more people find you when they search for your good or service. As a result, more people will buy it.

SEO Sales Increase With Top Ranking

Here’s the thing about search engine results: people tend to click the top three results, and very rarely go beyond the first page. Study after study has confirmed it. People really only rely on the top search results.

Therefore, getting in the top three search results is worth a substantial amount of money, most likely far more than you’ll pay an SEO professional or agency to get you there.

This applies to both brick and mortar stores trying to get a little more local visibility, and to large online retailers shipping goods from coast to coast…and also to those shops that do a bit of both.

Attaining the first-page rank is the goal of any SEO campaign. Not only does the visibility of your website overall increase, but traffic and SEO sales will follow as ranking increases.

With sustained rankings, you can attain a dominant position over many of your competitors and – in time – your business may become an influencer in the vertical that you’re in. The value of accomplishing that cannot be overstated.

Be Sure To Define Your SEO Sales Goals

However, before you begin, you’ll want to define your goals in terms of SEO sales. Results do not happen overnight, however; be prepared to make a long-term investment.

SEO is not just an action that is performed.

It’s a holistic approach to designing and refining a website so that it’s more noticeable to search engines for the keywords that your website should be ranking for.

Investing in SEO also means investing in long-term optimization as well. Google updates and ranking factor changes can and do impact rankings, which will cut into your traffic and sales. Therefore, a commitment to SEO sales is also a commitment to ongoing optimization.

This can take the form of a commitment to an SEO agency an inbound marketing agency that inc, hiring an in-house SEO expert or doing the work yourself.

However, getting SEO sales does require you commit to SEO as a priority in your marketing objectives.